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WALNUT OIL

紫江定制核桃油

紫江核桃油定制包裝設(shè)計(jì)

本案將結(jié)合產(chǎn)品特性及市場(chǎng)的重新消費(fèi)定位為客戶解決銷量和包裝陳舊沒有賣點(diǎn)的問題。鐵樹核桃是一種很特別的核桃種類，以果實(shí)外殼堅(jiān)硬著稱，同時(shí)果肉比一般的核桃營養(yǎng)價(jià)值更豐富口感更好。通過產(chǎn)品的特征我們對(duì)市場(chǎng)做了深入的研究和細(xì)分，最終把它定位于幫助孩子提升吃飯食欲的保健類高端產(chǎn)品。創(chuàng)意手法上我們別出心裁通過手繪的形式分別將針對(duì)的對(duì)象通過鐵樹核桃為核心串聯(lián)成了兩個(gè)具有故事性的生動(dòng)畫面，通過三個(gè)高、矮、胖、瘦，性別特征不一樣的不同年齡的孩子一起拉核桃一起吃核桃的連續(xù)性故事重點(diǎn)突出了產(chǎn)品對(duì)象是可以針對(duì)不同年齡不同身體素質(zhì)和不同性別的小朋友，這跟我們的賣點(diǎn)形成的高度統(tǒng)一。讓爸爸媽媽在購買的時(shí)候能瞬間產(chǎn)生相比較其它同類產(chǎn)品更直觀更具說服力的購買理由，其中畫面中的三個(gè)小朋友在吃核桃的時(shí)候加入了他們平時(shí)吃飯的勺子和叉子作為道具既增加的畫面的親和力又增加了與小朋友的互動(dòng)感。同時(shí)產(chǎn)品整體調(diào)性以白色為主，突出了產(chǎn)品的純天然性和無任何添加的特點(diǎn)從而給消費(fèi)者傳達(dá)一個(gè)安全放心的信息，讓爸爸媽媽更有安全感更放心給小朋友食用最終達(dá)到增加食欲增強(qiáng)體質(zhì)的作用從而幫助小朋友更快樂更健康的成長(zhǎng)。

This case will combine the product features and the market's re-consumption orientation to solve the problem of customers selling and packaging outdated. Tieshu walnut is a very special type of walnut. It is famous for its hard shell, while its flesh has richer nutritional value than regular walnut. Through the characteristics of the products, we have done in-depth research and subdivision of the market, and finally positioned it as a high-end product for health care that helps children improve their appetite for dinner. In creative ways, we ingeniously used hand-painted forms to connect the targeted objects through Tiehu Walnut as the core of the two story-like vivid pictures, through three high, short, fat, thin, different gender characteristics of different ages The continuity story of the children together to eat walnuts together with walnuts highlights that the product object can be for children of different ages and different physical fitness and gender, which is highly consistent with our selling point. Let mom and dad get a more intuitive and convincing purchase reason when compared with other similar products. The three children in the picture added the spoons and forks that they usually eat as props to increase when they eat walnuts. The affinity of the screen also increases the sense of interaction with the children. At the same time, the overall tone of the product is mainly white, which highlights the natural and no added features of the product to convey a safe and secure message to consumers, so that parents can feel safer and give them more food to their children and eventually increase appetite. Strengthen the role of physique to help children grow happier and healthier.

品牌設(shè)計(jì)包裝設(shè)計(jì)全案策劃